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Aurora Medical Center - Oshkosh makes emergency guarantee: "33 or it's free"

Tuesday, May 31, 2005

Aurora Medical Center - Oshkosh today started a promise in its Emergency Department: Patients will be registered, taken to their room, and nursing care initiated in less than 33 minutes – or the visit is free.

“If it’s an emergency for you, it’s an emergency for us,” said Joe Hodgson, MD, Emergency Department Chairman. “People rush to the ED because they can’t wait. Now, we’re willing to guarantee that you won’t.”

Hospital officials stress that the ED is not intended as a substitute for visits to a primary care physician. But if the situation calls for it, Aurora Medial Center promises that all patient’s emergencies will be treated like one. Of course, life-threatening emergencies will take priority and be treated first.

The guarantee covers the ER facility and physician fees. It does not include additional hospital, clinic or physician fees for services such as radiology, pharmacy or laboratory. The offer is revocable in the event of a disaster or catastrophic occurrence.

Aurora launched the same program at its Green Bay and Manitowoc hospitals in May 2004. The guarantee was featured in a NBC Today Show segment in January.

Aurora Health Care is a not-for-profit Wisconsin health care provider and a nationally recognized leader in efforts to improve the quality of health care. Aurora offers services at sites in 80 communities throughout eastern Wisconsin.

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Contact:  Mark Kantola (920-451-5351)

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