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Aurora Health care names Kimberly A. Welch senior vice president of corporate affairs

Thursday, September 20, 2007

Aurora Health Care today announced the appointment of Kimberly A. Welch as senior vice president of corporate affairs.

“Kim is an outstanding executive who is ideally suited for this position,” said Nick Turkal, M.D., Aurora’s president and chief executive officer. “Her passion, vision and broad experience will be a wonderful asset for our organization as we reach out to all of our stakeholders.”

Welch will lead the communications, government and community relations and philanthropy functions, working with the professionals who are primary stewards of Aurora’s relationships with patients, physicians, employees, donors, community leaders, government officials and others.

Kimberly WelchWelch is an accomplished communications strategist with experience that includes issues management, government relations, media relations, branding, marketing communications, employee communications, investor relations and crisis communications. She has a long track record of developing effective communications plans and has worked with a number of Fortune 100 companies.

Welch comes to Aurora from Airfoil Public Relations in Southfield, Mich., where she was vice president, leading teams that serve the firm’s health care, automotive and technology clients. Before that she held senior corporate communications positions with two large automotive suppliers, Visteon Corp. and Federal-Mogul Corp. Early in her career she was a newspaper editor and reporter, an executive speechwriter at General Motors Corp., and an account manager at MVP Communications Inc. in Troy, Mich.

“I am thrilled to be joining an organization with a growing national reputation for excellence in patient care and for leadership in finding new and better ways to provide care,” Welch said. “Aurora puts the patient at the center of all it does, and that surely is one of the keys to its success.”

Welch holds two degrees from Central Michigan University: a master’s degree in administration and a bachelor’s degree with a double major in journalism and broadcast and cinematic arts.

Welch was chosen after a national search led by Korn/Ferry International. She began her new position Aug. 20.

Aurora Health Care is a not-for-profit Wisconsin health care provider and a nationally recognized leader in efforts to improve the quality of health care. Aurora offers services at sites in more than 90 communities throughout eastern Wisconsin.

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Contact: Jeff Squire (414-647-3408)

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