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Aurora Health Care Launches Redesigned Web Site

Tuesday, July 08, 2008

Nationally recognized site focuses on patient convenience

Aurora Health Care today unveiled a redesigned Web site that emphasizes convenience and easy access to information and services.

The Aurora web site -- www.AuroraHealthCare.org -- has developed a national reputation, receiving numerous awards for design and content. It is a Web site that has close to 800,000 visits each month.

"While our Web site has been well received over the years, we think it's essential that we continually look for ways to make the site easier for patients and others to access information that is important to them," said Mary Reinke, the Aurora vice president in charge of web communications.

The new home page features stories about patients, highlighting Aurora's patient-centered approach to care and the many services available through Aurora’s integrated system across eastern Wisconsin.

In addition, the redesigned site offers new navigation, simplifying access to information. Sections of the site are color-coded for easier identification and association.

"The Internet offers so much information that it can be a bit overwhelming for people to find a site that delivers fast and easy access to services and helpful advice," Reinke said. "Our new design reflects a desire for simple and easy access to credible health information and information about the services they need."

Among the awards the Aurora Web site has received:

  • World Wide Web Health Award for Health Promotion/Disease & Injury Prevention Information
  • Best Overall Web Site from Greystone.net and eHealth Care Leadership
  • Aster Award – a national medical marketing recognition

Aurora Health Care is a not-for-profit Wisconsin health care provider and a nationally recognized leader in efforts to improve the quality of health care. Aurora offers services at sites in more than 90 communities throughout eastern Wisconsin.

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Contact: Ron Irwin (414-647-3405)

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