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Panera Pink Bagel campaign donates $23,147 to Aurora Breast Health Fund

Thursday, December 31, 2009

This year's campaign triples 2008 contribution to accredited breast centers

Throughout October 2009, Milwaukee and Fox Valley-area Panera locations raised money from the sale of Pink Ribbon Bagels and other pink merchandise to support the Aurora Breast Health Fund. Each Pink Ribbon Bagel sold contributed 25 cents to the cause. Over 50,000 bagels were sold, along with pink travel coffee mugs and pink baseball caps.

Despite this year's difficult economy, the campaign raised $23,147 -- almost triple the amount raised in 2008 (approximately $8,000).

"Aurora Health Care is proud to have partnered with Panera in the fight against breast cancer," said Debi Miller, vice president of philanthropy. "The success of the October Pink Ribbon Bagel effort provides immediate support of breast cancer education, prevention and survivorship to women in communities throughout Wisconsin."

"This was Panera Bread's fifth year bringing back the Pink Ribbon Bagel and we are thrilled by the money raised in just 31 days," said John Walch, president of Carlon Company, the Wisconsin Panera franchise group. "Everyone is affected by cancer, and we are proud to contribute to the fight to defeat this awful disease."

The Pink Ribbon Bagel follows the tradition of "thinking pink" during the month of October to fight breast cancer. The signature product was developed in 2001 as a way of supporting the cause.

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