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Bev Greenberg named president of the Aurora Health Care Foundation

Friday, January 15, 2010

Milwaukee – Aurora Health Care has appointed Bev Greenberg president of the Aurora Health Care Foundation. In this new position, she will lead philanthropy and social responsibility for Aurora and will report to the Foundation's board of directors.

Greenberg comes to Aurora after 30 years of experience in corporate social responsibility, team-building, strategic planning, development and marketing.

She most recently served as vice president of public affairs and regional local programming for Time Warner Cable. During her 19-year tenure there, she was responsible for all internal and external communications, charitable contributions and community/government relations. In addition, she created the nationally recognized youth drug abuse prevention program Hang Tough Video Contest, for which she received an Emmy Award as Executive Producer. She also launched the local channels Wisconsin on Demand and Time Warner Cable Sports32.

Prior to her career with Time Warner, she was vice president of development and marketing for the Zoological Society of Milwaukee County, leading both capital and annual development campaigns.

Greenberg is a strong community activist and a results-oriented leader. She currently serves on the following boards: Greater Milwaukee Committee, Chair of the Marcus Center for the Performing Arts, Summerfest, UPAF and the Milwaukee Jewish Federation. She is past chair of the Aurora Health Care board.

“Bev brings demonstrated leadership in philanthropy and a unique community perspective based on many years of leading successful and significant fund raising and community awareness campaigns,” said Nick Turkal, Aurora’s president and chief executive officer. “I valued her vision and leadership when she served as our board chair. I look forward to her energizing and leading our philanthropic, community outreach and social responsibility efforts in her new position.”

“I strongly believe in Aurora’s mission to provide extraordinary health care to its patients,” Greenberg said. “I recognize and appreciate the passionate Aurora caregivers whose service is critical to the health and well being of communities throughout the state. Health care is a primary concern to all of us, and Aurora's unique model of integrated care works to deliver value to patients and communities. I feel privileged to join Aurora's dedicated team of professionals.”

Greenberg is the recipient of national and local awards, including The Association of Cable Communicators Outstanding Achievement in Public Affairs Award, The Women in Cable Breaking the Mold Award, Thurgood Marshall College Fund Community Service Award, TEMPO Mentor Award, Time Warner Cable Civic Leadership Award, and the Business Journal's Women of Influence Award.

Aurora Health Care is a not-for-profit Wisconsin health care provider and a national leader in efforts to improve the quality of care. Aurora provides care at sites in more than 90 communities throughout eastern Wisconsin and Illinois.

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Contact: Adam Beeson
Phone: 414-389-2213

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