ACUITY Partners With Sheboygan Community to Support Palliative Care

October 24, 2013

The Sheboygan County community has responded to the need for palliative care with $160,000 in monetary contributions to support Aurora Sheboygan Medical Center’s palliative care program.

On October 12, ACUITY sponsored the "Bucket List Bash" at its corporate headquarters. Over 600 attendees enjoyed the opportunity to participate in many bucket-list-themed activities both at the bash and in the weeks leading up to the event.

Ticket sales and auctions during the Bucket List Bash event combined with pre-bash events and sponsorships to raise funds for the initiative. All funds will go toward startup costs associated with forming a new palliative care service to benefit patients and their families in Sheboygan County.

Proceeds from the Bash also add to those previously tallied in the ACUITY Health Challenge, held in July, which generated over $20,000 for the Vince Lombardi Cancer Clinic Palliative Care Fund in Sheboygan County. To date, the fundraising initiative has put Aurora over two-thirds of the way toward its total fundraising goal.

Palliative care augments curative treatment with consultative services that are focused on easing both physical and emotional pain. Aurora Sheboygan’s palliative care program will consist of three components: nurse practitioners who develop individualized care plans; collaboration with community partners to develop a network of care providers and resources; and providing civic, business, and religious groups with education about palliative care.

"Living with a serious medical condition is challenging. There is a need to go beyond physical care and provide comfort in times of medical crisis," said Ben Salzmann, ACUITY President and CEO. "Providing that comfort is the role of palliative care, and ACUITY is proud to team up with the community and Aurora to support the creation of a program to serve Sheboygan County."

ACUITY, headquartered in Sheboygan, Wisconsin, is a property and casualty insurer that operates in 22 states, generates over $1 billion in revenue through 1,000 independent agencies, and manages $3 billion in assets. Named the best medium-sized workplace in America by Great Place to Work®, ACUITY employs over 950 people.

Photo Credit: Scott Trekas of Sonlight Photography

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ACUITY

Paul Miller, Director - Communications

Phone: 800.242.7666 Ext. 1143

Fax: 920.458.1618

paul.miller@acuity.com

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