Advocate Aurora Health assumes full ownership of Bay Area Medical Center, renamed Aurora Medical Center – Bay Area

New arrangement benefits local patients and communities

April 02, 2019

Marinette, Wis. – Advocate Aurora Health announced today the health system has assumed full ownership of Bay Area Medical Center, renamed Aurora Medical Center – Bay Area.

“This is a great day for the hospital, our team members and the community,” said Ed Harding, president of Aurora Medical Center – Bay Area. “Providing high quality, patient centered care is at the core of what we do, and this move strengthens our ability to operate more efficiently and effectively so that we can continue to deliver the best and safest care possible.”

Aurora Medical Center – Bay Area will utilize the scale and expertise of Advocate Aurora Health to enhance care locally, furthering the hospital’s commitment to providing robust community health services and effectively responding to local health care needs. Focused on quality, safety, health outcomes and cost reduction, the system is committed to providing a signature patient experience in which health care consumers navigate more conveniently and seamlessly across the care continuum.

Through the agreement, Advocate Aurora Health contributed $25 million to the formation and development of a new foundation, whose primary purpose is to support health and wellness programs in local communities and at Aurora Medical Center – Bay Area.

Harding added, “we are also developing a Community Advisory Council that will act as a champion and civic supporter for local health care interests.”

Since 2014, the hospital has operated as a joint venture of the Bay Area Medical Center and Aurora Health Care, which merged with Illinois-based Advocate Health Care last year. Aurora Medical Center – Bay Area is now part of Advocate Aurora Health, the 10th largest not-for-profit, integrated health care system in the United States, serving nearly three million patients each year.

“This medical center is a community institution,” stated Jeff Bard, executive vice president of North Wisconsin at Advocate Aurora Health. “Our team members share a dedication to ensuring its continued role as not just a place of healing but an environment that helps people live well.”

For more than four years, community residents have benefited from the organization’s addition of urgent care services and expansion of patient access to primary care and specialized health services, a new state-of-the-art hospital and implementation of an advanced electronic health record system to enhance care coordination.

###

About Advocate Aurora Health

Advocate Aurora Health is among the largest non-profit, integrated health system in the United States and a leading employer in the Midwest with more than 70,000 employees, including more than 22,000 nurses and the region’s largest employed medical staff and home health organization. A national leader in clinical innovation, health outcomes, consumer experience, and value-based care, the system serves nearly 3 million patients annually in Illinois and Wisconsin across more than 500 sites of care. Advocate Aurora is engaged in hundreds of clinical trials and research studies and is nationally recognized for its expertise in cardiology, neurosciences, oncology, and pediatrics. The organization also contributed $2 billion in charitable care and services to its communities in 2017.

Media Contact

Advocate Aurora Health
Krissy Lillie
(920) 288-3629
Kristine.Lillie@aurora.org

News Media Resources

Public Relations Guidelines and Procedures

The public relations team at Aurora Health Care operates under the following guidelines and procedures:

To arrange interviews, press should call public relations. A member of our team can help access a specialist. If the person a reporter requests is not available, we may be able to provide an alternative source.

Protecting the privacy of patients and families is our responsibility; it's also the law. Please do not come to our sites unannounced. Rather, contact public relations and we will find experts for interviews and connect you. We'll also make an effort to contact patients upon your request to ascertain their interest in being interviewed.

Ensuring patient confidentiality and privacy, and exhibiting sensitivity to all of the patients, families and employees at Aurora Health Care is of vital concern. Therefore, reporters, film crews and photographers must always be accompanied by a public relations team member while on any of the campuses.

To be photographed or videotaped at Aurora Health Care, patients or their legal guardians must sign a consent form. A member of our public relations team can arrange this.

Because of the federal Health Insurance Portability and Accountability Act of 1996 (HIPAA) patients over 18 or their legal guardian must complete a release form before anyone who works at Aurora Health Care can release confidential information about a patient. A member of our public relations team can arrange consent

Reporters inquiring about a patient’s condition should contact a member of our public relations team, with the individual's full name.