Aurora Health Care Announces New Board Member

August 12, 2015

Milwaukee – Aurora Health Care today announced that it has elected Chris L. Shimojima, an entrepreneur and former Fortune 100 company senior executive, to serve on the health care system’s board of directors.

"Chris Shimojima is a respected and successful executive who has helped to build some of the biggest and most widely known brands in the country," said John Daniels, Aurora Health Care’s Board Chair. "Chris brings a unique combination of insights and knowledge to the Aurora Board as a successful chief executive and marketer who has proven ability to adapt to different industries and drive change and value. We look forward to leveraging his experience, skills and expertise as we build a best-in-class, consumer-focused approach to health care."

Shimojima brings nearly 40 years of marketing and brand-building leadership to the Aurora Board of Directors. He has served in numerous executive positions during the course of his career, including CEO of Provide Commerce, vice president of global digital commerce for Nike, Inc., vice president and general manager at Sears Holding Corporation, senior vice president and chief marketing officer of Prudential Financial, Inc., senior vice president and chief marketing officer of Kozmo, general manager at AT&T Corporation, brand strategy director at PepsiCo, Inc. and marketing director at Nestle Foods USA.

He serves currently as founder and managing director of FreshSnow Group, a consulting firm and serves on the board of Xoom Corporation.

"I am honored to be serving on the Board of Directors for Aurora Health Care – one of the most forward-thinking, innovative and patient-centered health care providers in the country," said Shimojima. "Nowadays, people are taking a much more active role in their health and are engaging with their physicians and care providers in whole new way than they were a decade ago. In this exciting and fast-changing time in health care, I look forward to sharing my many years of consumer insights with Aurora as they continue to build their brand and further strengthen their ongoing relationship with patients."

About Aurora Health Care:
Aurora Health Care is a not-for-profit Wisconsin-area health care provider and a national leader in efforts to improve health care quality. Aurora offers services at sites in more than 90 communities throughout eastern Wisconsin and northern Illinois. Aurora is Wisconsin's most comprehensive health care provider and the state's largest private employer. Aurora serves more than 1.2 million patients every year via a comprehensive network of facilities, services and providers, including 15 hospitals, 159 clinics, 70 pharmacies and 30,000 amazing caregivers. As evidenced by more than 400 active clinical trials, Aurora is dedicated to delivering innovations to provide the best possible care today, and to define the best care for tomorrow. Get helpful health and wellness information via the Aurora MyHealth blog, our Facebook page, our Twitter account and our Pinterest account.

# # #

Tami Kou
(414) 299-1860
Tami.Kou@aurora.org
www.aurora.org/newsroom

News Media Resources

Public Relations Guidelines and Procedures

The public relations team at Aurora Health Care operates under the following guidelines and procedures:

To arrange interviews, press should call public relations. A member of our team can help access a specialist. If the person a reporter requests is not available, we may be able to provide an alternative source.

Protecting the privacy of patients and families is our responsibility; it's also the law. Please do not come to our sites unannounced. Rather, contact public relations and we will find experts for interviews and connect you. We'll also make an effort to contact patients upon your request to ascertain their interest in being interviewed.

Ensuring patient confidentiality and privacy, and exhibiting sensitivity to all of the patients, families and employees at Aurora Health Care is of vital concern. Therefore, reporters, film crews and photographers must always be accompanied by a public relations team member while on any of the campuses.

To be photographed or videotaped at Aurora Health Care, patients or their legal guardians must sign a consent form. A member of our public relations team can arrange this.

Because of the federal Health Insurance Portability and Accountability Act of 1996 (HIPAA) patients over 18 or their legal guardian must complete a release form before anyone who works at Aurora Health Care can release confidential information about a patient. A member of our public relations team can arrange consent

Reporters inquiring about a patient’s condition should contact a member of our public relations team, with the individual's full name.