Aurora Health Care Unveils New Multi-Faceted, Community-Focused Ad Campaign and Initiative

June 12, 2015

MilwaukeeAurora Health Care today unveiled two new, community-focused television spots that will begin airing on stations across eastern Wisconsin on Monday, June 15. The new advertisements showcase the work Aurora is doing outside the walls of its facilities – in the broader community – and the life-changing impact of the organization's ongoing efforts to help people live well.

"Health is so much more than health care, which is why Aurora's services have always extended deep into the community, far beyond doctors' offices, emergency rooms and urgent care clinics," said Nick Turkal, MD, Aurora president and chief executive officer. "We know the importance of taking that whole-person approach to care and the healing power of simple human empathy – being there for people when and where they need us. These new TV spots capture that powerful work that our caregivers and community partners carry out every day."

The two new 60-second spots – Living Proof and Invisible Bond – demonstrate Aurora's purpose of helping people live well, beyond just the delivery of medicine, and showcase the care, support and comfort that Aurora employees provide to our communities. In the Living Proof spot, three individuals write and read letters to their former selves, sharing how they overcame great obstacles to become who they are today, thanks to the services of Aurora. The Invisible Bond spot highlights the variety of people and places Aurora touches throughout eastern Wisconsin.

"Aurora is not just a leader in health care, but a leader in the community – taking on and addressing tough issues. We're making our communities healthier and stronger on many levels – economically, mentally, physically and spiritually, and these new spots help to tell that part of our story," said Cindy Moon-Mogush, chief marketing officer. "Our hope is that these vignettes will help spark new conversations in the community and compel others to join in as we create the strongest, healthiest communities we've seen yet."

In conjunction with the start of this ad campaign, Aurora is launching a corresponding < ahref="https://www.aurorahealthcare.org/better-together">community-focused section on its website, encouraging the public to get involved by either volunteering their time or making a donation. The site also provides additional details about Aurora's Better Together Fund, the one-time $10 million investment Aurora is making to help community organizations through eastern Wisconsin expand access to primary care and behavioral health services, as well as sexual assault and domestic violence prevention and treatment programs.

About Aurora Health Care:

Aurora Health Care is a not-for-profit Wisconsin-area health care provider and a national leader in efforts to improve health care quality. Aurora offers services at sites in more than 90 communities throughout eastern Wisconsin and northern Illinois. Aurora is Wisconsin's most comprehensive health care provider and the state's largest private employer. Aurora serves more than 1.2 million patients every year via a comprehensive network of facilities, services and providers, including 15 hospitals, 159 clinics, 70 pharmacies and 30,000 amazing caregivers. As evidenced by more than 400 active clinical trials, Aurora is dedicated to delivering innovations to provide the best possible care today, and to define the best care for tomorrow. Get helpful health and wellness information via the Aurora MyHealth blog, our Facebook page, our Twitter account and our Pinterest account.

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Tami Kou
(414) 299-1860
Tami.Kou@aurora.org
www.aurora.org/newsroom

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