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Aurora’s Health of Wisconsin Report: Cancer concerns, fitness trackers trending among Wisconsinites

Cancer is top health concern for second straight year

April 07, 2016

Milwaukee, Wis. – Cancer concerns and wearable fitness trackers are hot topics for Wisconsinites, according to the most recent Health of Wisconsin Report, published by Aurora Health Care today.

In the 2016 study by the regional health care leader, nearly one-third (30 percent) of people surveyed in Wisconsin indicated their greatest health concern is cancer, up from 23 percent of people in the state from the same study in 2015. According to the American Cancer Society, more than one million new people each year will be diagnosed with the disease.

After cancer, heart disease/heart attack ranked as the next greatest health concern for Wisconsinites, with nearly one in six (16 percent) people raising it as their top concern. Obesity and arthritis also were high ranking health concerns for state residents, with 11 percent of respondents calling them top concerns.

“It’s clear that cancer continues to be a rising concern for people both here in Wisconsin and across the nation,” said Dr. Andy Anderson, chief medical officer for Aurora Health Care. “As a leader in cancer care in the region, our team continues to lead the way with innovative research and clinical care to help work towards a cure for this disease.”


Rising Usage of Wearable Fitness Gear

Aurora’s Health of Wisconsin Report also found that more state residents are using wearable fitness trackers compared to 2015. According to the study, 21 percent of state residents now use wearable devices on a regular basis, compared to only 13 percent in 2015.

The report also found women report to be more frequent users of the technology with 25 percent of respondents saying they use wearable regularly, compared to 16 percent of men.

Aurora’s Health of Wisconsin report, published for the first time in December 2014, is intended to gauge consumer sentiment and behavior on a variety of health-related topics impacting the lives of people across Wisconsin and the nation. Administered by Research Now, the survey assesses some 1,500 adults ages 18 and older across Wisconsin and the United States.

To see related infographics, learn more about the Health of Wisconsin Report, or for additional study insights or previous studies, visit The margin of error for the study is +/- 3.6 percent.


About Aurora Health Care

Aurora Health Care is a not-for-profit Wisconsin-area health care provider and a national leader in efforts to improve health care quality. Aurora offers services at sites in more than 90 communities throughout eastern Wisconsin and northern Illinois. Aurora is Wisconsin's most comprehensive health care provider and the state's largest private employer. Aurora serves more than 1.2 million patients every year via a comprehensive network of facilities, services and providers, including 15 hospitals, more than 160 clinics, 70 pharmacies and and more than 32,000 amazing Caregivers. As evidenced by more than 400 active clinical trials, Aurora is dedicated to delivering innovations to provide the best possible care today, and to define the best care for tomorrow. Get helpful health and wellness information via the Aurora MyHealth blog, our Facebook page, our Twitter account and our Pinterest account. 

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