This Privacy Policy describes Aurora Health Care's online data collection practices and how we use and protect your personal information collected online. This Privacy Policy applies only to the information collected on the general website (www.aurorahealthcare.org) and the mobile website (m.aurorahealthcare.org) (collectively "Website"), and does not apply to information that Aurora Health Care obtains about you from other sources.
Please note any Protected Health Information collected on the Website will be used and disclosed only in accordance with Aurora's Notice of Privacy Practices as further set forth below.
By using the Website, you consent to the collection and use of your information in the manner we describe in this Privacy Policy. IF YOU DO NOT AGREE WITH THESE TERMS, DO NOT USE THIS WEBSITE.
Personally Identifiable Information We Collect
You may generally use this Website without disclosing personally identifiable information. However, use of certain features and functions of the Website may require you to submit personally identifiable information to us.
In your use of the Website, we may collect any information that you voluntarily share with us. This information may also be collected by a third party vendor, supplier or contractor on our behalf.How We Use Personally Identifiable Information We Collect
We will use personally identifiable information for: (i) the purpose for which you provide it; (ii) as otherwise may be disclosed at the point of collection; and/or (iii) for the purposes described below. For example, we may use your contact information as provided to us, such as email address, telephone number, and/or mailing address, to contact you regarding administrative notices and communications related to your use of the Website or otherwise as you may request, such as for an employment application. As another example, we may use your financial and insurance information to process payments you request or otherwise adjust your account via “MyAdvocateAurora.” We will not send you promotions or announcements unless you give us permission to do so.
In addition, we may use your personal information in the aggregate in a non-identifiable way in order to better understand the services being provided, how to improve these services and how to improve the Website. We may provide this aggregated information to third parties, but when we do so we do not provide any of your information without your express permission.
When you visit our Website, we (or a third party vendor or contractor on our behalf) may passively collect non-personally identifiable information about you.
Google may also use this data in accordance with their Privacy Policy, which can be found at http://www.google.com/privacy.html. For more detailed information on how Google uses your data through our website, please visit http://www.google.com/policies/privacy/partners/.
You may opt-out of our use of Google Analytics by visiting the Google Analytics opt-out page and installing the Google Analytics browser add-on, currently made available by Google at https://tools.google.com/dlpage/gaoptout.
In addition to those uses set forth above, we use non-personally identifiable information in the aggregate to determine how much traffic the Website receives, to statistically analyze Website usage, to improve our content, and to customize the Website's content, layout and services. In addition, we may use your IP address to help diagnose problems with our server, to manage the Website and to enhance the Website based on the usage pattern data we receive. Please note that information you enter into general search bars is considered non-personally identifiable information and may be stored and used in the aggregate as provided above.
Retargeting and Remarketing
We have also enabled additional Google Analytics Advertising Features: Google Display Network Impression Reporting and Remarketing with Google Analytics. The Google Display Network Impression Reporting uses the Google Analytics cookie to track our ad impressions and your interactions with those impressions, including the effectiveness of those ads, which generates reports for us to help us analyze our advertisements. Remarketing with Google Analytics uses the Google Analytics and/or a third party cookie to serve advertisements to you across the Internet based on your visit to our Site.
We also use the Google AdWords service to serve ads on our behalf across the Internet and sometimes on this Website. Google uses cookies (or other similar identifiers) to collect anonymous information about your visits to our Website and your interaction with our products and services to generate targeted advertisements to you on other sites that you visit across the Internet.
If you do not want Google to collect and use this information you may visit the Google Ad Settings page or you can also visit the website http://www.networkadvertising.org/choices to change your consumer preferences with respect to certain online ads and to obtain further information about third party ad networks and online behavioral advertising. You may also opt-out of our use of Google Analytics as described above. Please remember that changing your settings with certain browsers and ad networks will not carry your privacy choices across browsers and other ad networks.
Online Behavioral Advertising
We use third party tools, including AddThis, that may collect anonymous information and data when you visit this Website to deliver ads to you that are likely to be of greater interest to you based upon your Internet activities. These third party tools may place their cookies, web beacons or other technology on this Website or in your browser to collect non-personally identifiable information about you when you visit this Website to enable those third parties and any affiliated ad networks to deliver advertisements to you on third party websites. We encourage you to view the privacy policy of advertisers and ad services to learn more about their cookies and other technologies. To learn more about this behavioral advertising practice, you can visit www.networkadvertising.org. You may find additional information on the data collection, use and disclosure practices of AddThis in their privacy policy located at http://www.addthis.com/privacy/privacy-policy.
You may stop AddThis from collecting any information about you for online behavioral advertising by visiting AddThis and opting out as instructed at http://www.addthis.com/privacy/opt-out. In addition, if you do not want to receive targeted advertisements, look for the "Ad Choices" icon in the advertisements, which will contain a link to the privacy policy of the ad network that will provide you with information on how to opt-out of receiving such targeted advertising.
You can also visit the website http://www.aboutads.info to change your consumer preferences with respect to certain online ads and to obtain further information about third party ad networks and online behavioral advertising.
Do Not Track
We will automatically collect cookies and other non-personally identifying information when you visit this site. Due to this automatic collection, we do not currently honor do not track requests.
You may also update, correct, or delete your personal information in our possession by contacting us using the contact information below. If you have registered for “MyAdvocateAurora” or the employment application portal you may also update your personal information by logging into your account.
No part of the Website, or any services made available through the Website, are designed or intended to attract children under the age of 13. No personal information is knowingly collected from any person under the age of 13.